Alumni and giving · For advancement directors and heads of school

A naming opportunities display that explains every name over a door

Your campus is full of names: the Whitfield Gymnasium, the Chen Science Wing, Moreno Field. Show visitors who those people were, why they gave and what each space looked like on the day it was dedicated.

No account needed to start. Free to use. No payment details required.

Illustrative preview of a touchscreen home screen and an open profile. The school, names and stories are fictional.

What is a naming opportunities display?

A naming opportunities display explains the named buildings, rooms, fields and courts on a campus: who each one honors, who gave and when it was dedicated, often shown near the spaces themselves or along the tour route. With HistoryShowcase, every named space opens to a profile with the namesake’s story and then-and-now photos, organized by building so visitors can match a name to a door.

Updated

Made for
Advancement directors and heads of school
Where schools put it
Beside a named space, Along the campus tour route, Board and donor meeting room
Layouts
Profiles, Portrait gallery, Honors ledger, Timeline
Visitors can filter by
Building, Type of space, Year
Cost
Free to use. No payment details required.

A name on a door says who. It rarely says why.

Over time a school collects names: a gym named for a coach, a science wing for the family that gave the lead gift, a field for a graduate who never missed a game. The bronze letters stay, but the stories behind them fade. A generation later, students walk into the Whitfield Gymnasium every day without knowing who Whitfield was.

A naming opportunities display keeps the person and the space together. Each named room, field or building gets a profile with the namesake’s story, the donor’s connection to the school, the dedication date and photos from then and now. Families considering a named gift can see how earlier ones are remembered, told through the people who made them.

How does a naming opportunities display compare with bronze dedication plaques?

What mattersBronze dedication plaquesHistoryShowcase
What it saysThe name and the dedication yearThe namesake’s story, the donor and why they gave
Where it livesOn the wall beside each doorOne screen covering every named space on campus
Lasting presencePermanent and physical at the doorwayEarlier names kept in a history collection
PhotosUsually none, or one portraitDedication day photos beside today’s
Finding a spaceWalk the halls and read each plaqueFilter by building or type of space

What goes on a naming opportunities display

  • Every named building and wing

    Each one opens to the person or family behind the name, the dedication year and why they gave.

  • Named fields, courts and pools

    The athletic spaces named for coaches, athletes and families, with photos from the dedication game.

  • Named classrooms and labs

    Organized by building and floor, so a visitor in the hallway can find the room next door.

  • The namesake’s story

    A biography of the person honored, whether a donor, a beloved teacher or a graduate remembered by their family.

  • Then and now photos

    The space on dedication day beside how it looks today, full of students.

  • Spaces still open for naming

    If your office wants them shown, a short list of rooms still waiting for a name, with what each one is used for.

How to map out your named spaces

Organize by where the spaces are, so a visitor can match a name on the screen to a door down the hall.

Your siteNamed Spaces

  • Buildings and wingsProfiles

    Each opens to the namesake, the donor and dedication photos.

  • Athletic facilitiesPortrait gallery

    A photo of each field, court and pool with its name.

  • Classrooms and labsHonors ledger

    Rows by building and room number, with the name and dedication year.

  • Dedications through the yearsTimeline

    Every naming in order, from the first building to the newest room.

Visitors can narrow it by

  • Building
  • Type of space
  • Year

How do you set up a naming opportunities display?

  1. Walk the campus and list every name

    Note each plaque, cornerstone and lettered doorway, with the room number and the date on it, before you start entering stories.

  2. Find the story behind each name

    Pull dedication programs and board minutes from the archive, then upload them so Smart Add can suggest entries with their sources.

  3. Read each story with the family

    Preview every profile privately on the touchscreen exactly as visitors will see it, check it with the namesake’s family, then publish.

Where should a naming display go on campus?

  • Beside a named spaceA screen near the gym or wing entrance shows who it was named for.
  • Along the campus tour routeProspective families on tour see the names and the stories together.
  • Board and donor meeting roomTrustees can browse the named spaces during conversations about the school’s future.

Naming opportunities display questions

We don’t know the story behind some older names. What then?

Start with what you know, such as the name and the date on the plaque, and add the rest as you find it. Old yearbooks, dedication programs and longtime alumni often fill the gaps.

Can we show spaces that are still available to name?

Yes, if your office wants to. Put them in their own collection with a description and photos. The display shares information only; conversations about gifts stay with your office.

What if a space is renamed or a building is replaced?

Keep the earlier name and its story in a history collection rather than deleting it, so the original donor is still remembered.

Can visitors match names to locations?

Yes. Put the building and room in each entry, and visitors can filter by building or type of space, or search for a name.

Tell the story behind every name on campus

Free to use. No payment details required.